Online, today’s business needs to be more than just a nice-looking website
Customers are no longer interested in a website that’s little more than an online brochure
Websites with rarely-updated, static content leave little reason for visitors to return. Visitors need to have a reason to come back to your site. They want relevant information that speaks in their terms. They're looking for help to make a buying decision.
At the same time internet search engines such as Google, Bing or Yahoo! love to find new, original, and informative content that addresses a searcher's intent.
That means that your business can appear more often (and nearer to the top) of search results pages if you keep producing exceptional content that provides the best answers to the questions potential buyers search for online. However, bear in mind that superficial, inappropriate, or badly-structured content can work against you.
It’s More Than Just About SEO
Creating content is not just about appeasing the search engines.
There’s no point over-optimizing business marketing content to deliver a high-ranking search result without having content substance and relevance that potential buyers can appreciate.
At the end of the day, Search engines don’t buy your products or services: your customers do. Your content - words, images, sound, video, whatever - needs to be created with your audience in mind, first and foremost.
Your Customers Are Distributed Across the Web, Digital, and Mobile
What sites do they visit?
What devices do they use?
What apps do they use?
What social media channels do they use?
Content Isn’t Just Text
Content marketing doesn't have to be words on a page. It can just as easily mean posting a video onto YouTube as writing a blog article.
Increasingly, web visitors are choosing non-textual content such as audio (i.e. Podcasts), video, slide presentations, infographics and more.
Do you have the necessary internal resources to deliver such multi-channel content across an ever-increasing range of online platforms? Unless you’re a marketing or media production company, then the answer is probably ‘no’!
"But I Don’t Have The Time!"
Creating marketing content on a regular basis requires work. And quite a lot of it.
For example, to research and write a high-quality, SEO-enhanced blog article typically takes around four-and-a-half hours.
If you have people within your organization who can spend the time to create high-quality content regularly, then optimize and publicize it, that’s great.
The problem is that most companies don’t have such a luxury.
That’s where we come in.
Let Us Help
Small Business Content Creation Services
We help small businesses create and distribute top-drawer content that drives inquiries, qualified leads, and demonstrates thought-leadership. Content marketing campaigns designed to attract, engage, and optimize the sales cycle.
Blogging
Our team of content specialists research your industry and produce engaging and resonant articles, infographics, videos, and presentations that help position your business as the 'go-to' resource for topics in your area of specialization.
Social Media Content
Don't have time to research, curate, and publish to your social media channels? How about monitoring reach and engagement, contributing to the conversations you're initiating or joining? Our social media content creation experts take the strain.
Case Studies
We'll interview your best customers to create an engaging case study that showcases how your product or service has positively impacted them.
eBooks, Podcasts, and more
We produce professionally written, illustrated, and designed eBooks, deliver engaging podcasts or emails, and create engaging video content. Got an idea? Let's talk!
Roseanne Cobb
“KEXINO are the rudder to my otherwise directionless ship; without them I would undoubtedly find myself still adrift, or crashed into rocks by now.
I was unsure about taking the risk as so many other agencies promise the world for mere pocket change. I knew I had made the right decision when KEXINO began sharing with me their incredible knowledge of marketing, online marketing and SEO, and fab blog housekeeping tips (not to mention when my beautiful new site was delivered in a flash - with no glitches!)
The team at KEXINO has stayed with me, offering advice and tweaking my website, since the beginning. I'm so grateful that we continue to stay connected years on.”
Sounds Interesting? Then Get In Touch
Let's talk about your content development needs and devise a plan together that meets your goals - as well as your budget.
OK, I wanna know more!