Perhaps your requirement is for a memorable presentation for an upcoming sales pitch. Or maybe it’s an end-to-end marketing strategy comprising branding, messaging, collateral and more. Either way, our team can help.
Comprehensive Sales Tools
It’s often the case that the worst people to put in charge of producing sales materials are the sales, marketing or product management teams themselves!
Internal staff are often “too close” to the company to be able to supply collateral that can stand up to scrutiny by in-field sales personnel, channel sales people – and prospective customers.
After taking the time to understand your products or services, your value proposition and your customer profiles, our team will work alongside your direct or indirect sales channels to develop effective and memorable collateral that will increase your sales closure rates.
More Effective Material
By engaging us to help you handle your company’s operational marketing requirements, we can help you develop effective inbound marketing content leading to increased lead generation, higher sales closures and increased corporate revenue.
- Video – demos, infomercials, intros, etc.
- Inbound marketing programs using blogs, social media channels, search engine optimization (SEO), email, etc.
- Content localization using our QARTO translation management portal
- Podcasting, webinars, social bookmarking, news/media/pr
- Brochures, catalogs, & data sheets
- Website design & administration, hosting, content optimization, metrics reporting (traffic, backlinks, referrals, etc.)
- Client / Reseller newsletters & eNewsletters
- Slide presentations – design and content creation (PowerPoint™ / Keynote™ / PDF / Prezi / Tao Presentations)
Developing a “Buyer Vocabulary”
A key part of collateral development is adopting what we term a “buyer vocabulary” – using words, phrases and terms that your potential customers use themselves.
Too many companies fill their communications with incomprehensible jargon, technicalities and acronyms. Studies have proven time and again that customers prefer simple, clear messaging. You can read more about our thoughts in this blog article.
By developing a “prospect dictionary” and restructuring your existing marketing collateral around offering your potential client a solution to their problem, buyers see you as less of a supplier and more of an equal – and are more inclined to purchase your product or service as a result.
Next Steps
Hopefully, you’ve liked what you’ve heard so far. The next stage is to get in touch with us. Let’s discuss your particular corporate goals, requirements, timeframe and budget.
Regardless of the size of your business, we can put together a tailor-made program that will help address the particular sales or marketing issues that are preventing your company from realizing its true potential.
Together, we will develop the right combination of strategy and tactics that’s right for your business.
Contact us today to arrange a free, no-obligation discussion. We’ll cut through the jargon and gobbledegook, and answer all your questions.
