Online, today’s business needs to be more than just a nice-looking website.
Customers are no longer interested in a website that’s little more than a online brochure.
At the same time internet search engines such as Google, Bing or Yahoo! love to find new, original content. They reward websites whose pages are updated regularly by placing them higher in search results pages.
That means that your business will appear up more often (and nearer to the top of the results page) if you keep adding new content on a regular basis. However, inappropriate or badly-structured content can work against you.
It’s More Than Just About SEO
Content creation is not just about appeasing the search engines.
There’s no point over-optimizing business marketing content to deliver a high-ranking search result without having content substance that your customers can appreciate.
Search engines don’t buy your products or services: your customers do. Your content – words, images, sound, video, whatever – needs to be created with your audience in mind, first and foremost.
Your Customers Are Distributed
Across the Web, Digital, and Mobile
What sites do they visit?
What devices do they use?
What apps do they use?
What social media channels do they use?
Even if you’re producing top-notch content, you’re wasting your time if it’s not being delivered to the online spaces that your customers frequent.
Content Isn’t Just Text
Business marketing content creation today can just as easily mean posting a video onto YouTube as writing a blog article.
Increasingly, web visitors are choosing non-textural content such as audio (i.e. Podcasts), video, slide presentations, infographics and more.
Do you have the necessary internal resources to deliver such multi-channel content across an ever-increasing range of online platforms? Unless you’re a marketing or media production company, then the answer is probably ‘no’!
“But I Don’t Have The Time!”
If you have people within your organization who can spend the time to create high-quality content regularly, then optimize and publicize it, that’s great.
The problem is that most companies don’t have such a luxury.
That’s where we come in.
Let Us Help
We provide high-quality content that helps your customers understand your business value, increases your online reputation – and generates more leads.
We work with you to develop a content creation strategy, selecting the most relevant content type and delivering it to the most appropriate channels.
We monitor your online brand visibility – who’s talking about you, and what they’re saying – to help manage and optimize your online reputation.