Whatever product or service that your company sells, revenue generation is heavily dependent on the story that you promote to your customers.
The story, or message, is fundamentally your business value proposition. It’s the clear and concise description of what your value offering does for your intended client base. Today, that message can be delivered in a number of ways – website text, sales literature (which is NOT the same thing), presentations, blogs and, of course, video.
Video on the web has been growing at a phenomenal rate. 28% of all Google searches in December 2008 were for video. With the amount of searches Google does, that’s a HUGE number.
The new kid on the block is personalized video. Basically, it’s a video that’s delivered in realtime but one that is tailored to the end-user, built up from a number of existing video clips, perhaps adding text or graphics, and assembled on-the-fly.
We’ve just started offering personalized video to our list of marketing services, and the feedback has been huge.
Is personalized video set to be the Next Big Marketing Thing?