Another Viral

Gee Ranasinha Marketing

This video went on the email rounds yesterday. In it, a guy on the Beijing subway has an unfortunate accident while playing a bowling game on his iPhone.

However, the video is actually a viral marketing piece for the new Sony Ericsson F305 gaming phone.

Depending on your company, your product and your target market, video-based viral marketing gives you the opportunity to get literally millions of eyeballs focused on you in a very short space of time.

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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