Who won? Obama, or Gotham?

Gee Ranasinha Advertising, Communications

Great article in today’s New York Times about Barack Obama’s campaign ‘electing’ to use the Gotham typeface for all their graphic material. They contend that the use of the typeface has helped amplify Brand Obama.

Don’t underestimate the power of typography within your branding materials.

Obama’s campaign didn’t.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at https://kexino.com/gee-ranasinha/

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