SlideShare presentation Chris Thorpe

There’s No Such Thing As Social Media

Gee Ranasinha Communications

Thank you Chris Thorpe.

Chris has a presentation over at SlideShare that contends that maybe it’s time that we stopped calling it all “social media.” Why? because we’re falling into the trap of naming any new-fangled technology, process or application as being “social media” just for the sake of simplification. The technology and application is changing so rapidly that maybe we’re doing it a disservice by grouping it all together.

He’s right. Social media isn’t Twitter, FacebookLinkedIn, or any of the other 1001 web services out there. All of these sites are merely vehicles for the distribution, sharing and collaboration of thoughts and ideas in (albeit) new ways. Content – or rather “context” – is what it’s really about.

And there’s no technology that’s going to replace that basic premise any time soon.

About the Author
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Gee Ranasinha

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Gee Ranasinha is CEO and founder of KEXINO. He's been a marketer since the days of 56K modems, teaches marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by (those wonderful people who make financial software).

Originally from London, today Gee lives in a world of his own in Strasbourg, France, tolerated by his wife and young son.

Find out more about Gee at, follow him on Twitter at KEXINO, or on LinkedIn at


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