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The Writing’s On The Wall For Blogs

Gee Ranasinha Communications, Social Media


It’s a little weird writing a blog about how blogs may have peaked in their popularity. Anyway…

Remember Filofaxes? While “Filofax” the company are still in business, I haven’t met anyone who uses a Filofax in at least the last decade.

Essentially not much more than an expensive mini arch-lever file, these once must-have personal accessories of the 1980s were, for most people, a combination of address book, diary, calendar and notebook.

Then, as with most things analogue-based, Filofaxes all but slipped into oblivion, replaced with digital-based equivalents. First it was the Personal Digital Assistant, or PDA, in the form of Palm Pilots and the like.

Today, most people that I know keep all their stuff together on their mobile phone. The “PDA” as we used to know it has embedded itself in common culture by infusing itself into the common denominator of personal items, the cellphone.

So, are blogs set to go the same way as Filofaxes or PDAs?

Blogging, once revolutionary and even subversive, billed as a disruptive technology to traditional media, has entered the mainstream. Around the world, two new blogs are created every second of every day. However, I don’t need to tell you that the vast majority of blogs out there exist only because they can. Blogging has been made so easy that everyone’s doing it, including people who clearly shouldn’t be…

Blogging is also fragmenting in terms of its form. The FaceBook / MySpace generation increasingly simply update their social network page rather than create a blog. Other technologies are competing for attention, such as a Twitter, which could be described as a sort of real-time micro-blog.

But the bigger indicator, in my view, that the writing’s on the wall for blogs is that many of the biggest-read blogs out there today are created by media organisations. You’d be hard-pressed to find a newspaper, radio or TV channel today that doesn’t run a blog – and update it faster than any individual blogger ever could.

No-one can argue that the form and function of a blog has merit. However, the way that blogs are distributed to their audience is diversifying.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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