Small business marketing tools

A New Machine Needs New Tools

Gee Ranasinha Communications, Marketing, Social Media

It doesn’t matter what product or service that you’re selling. Today, every company worth its salt is now also a publisher.

Say what?

There’s a great article by Tom Foremski on how the future of marketing to your customers now begins with publishing content, using various media channels such as blogs and social media. For the last five years, Tom has been spearheading a re-think of marketing approach that he calls EC=MC, or “Every Company Is A Media Company.”

New Business Challenges Need New Tools

Traditional marketing practices haven’t gone away, and maybe they never will. However, they have been supplemented with a range of new channels to help you reach (and reach out) to your customers.

Today you have a much greater choice in the distribution vehicles appropriate for your content than ever before. The problem is that, since everyone’s a publisher, your customers are now bombarded by more content than they know what to do with.

The challenge is how to get your company noticed above all that noise.

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About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he’s an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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