It doesn’t matter what product or service that you’re selling. Today, every company worth its salt is now also a publisher.
There’s a great article by Tom Foremski on how the future of marketing to your customers now begins with publishing content, using various media channels such as blogs and social media. For the last five years, Tom has been spearheading a re-think of marketing approach that he calls EC=MC, or “Every Company Is A Media Company.”
New Business Challenges Need New ToolsTraditional marketing practices haven’t gone away, and maybe they never will. However, they have been supplemented with a range of new channels to help you reach (and reach out) to your customers.
Today you have a much greater choice in the distribution vehicles appropriate for your content than ever before. The problem is that, since everyone’s a publisher, your customers are now bombarded by more content than they know what to do with.
The challenge is how to get your company noticed above all that noise.