Lazy, incompetent marketers have less places to hide.
As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
People like watching moving pictures more than static ones.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Your text-only website was fine five years ago. But today, customers expect more.
How you present something is at least as important as what you present.
Seth Godin’s “Permission Marketing” was ahead of its time.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Customers are spoilt for choice. How do you make them choose you rather than the competition?
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Dear Middle-Managers: Stop being part of the problem.
Blasting messaging without a clear plan is doomed to failure.