How you present something is at least as important as what you present.
Asking For Permission With Your Marketing
Seth Godin’s “Permission Marketing” was ahead of its time.
Do As I Say, Not As I Do
There has to be buy-in at every company level in order for any marketing initiative to truly work.
The Right Person For The Job
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Fail To Plan, Plan To Fail
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
Are you Persuading, Informing, or Re-affirming?
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
The Importance Of Content Strategy
Blasting messaging without a clear plan is doomed to failure.
What Does Your Company Sell?
Are you selling price, or customer value?
Don’t Blame The Tools For Your Lousy Presentation
The reason your PowerPoint sucks is because you’re expecting the software to do all the work
Is Conventional Marketing Dead?
If conventional marketing is dead, it actually died a long time ago.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Companies Don’t Control Their Brands: Customers Do. It’s Time To Rebrand Branding
Think you control your brand? Think again.