Some great insights from an industry veteran.
Stop Trying To Please Everyone – Or Die Trying
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR Codes Aren’t Just For Print
QR codes aren’t just for print applications. You can use them for video too.
The Death of “Three Screens”: Content Has No Limits
New content presentation technologies blur the lines between format and device.
Using Video To Help Launch Your Product / Service
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Why Didn’t I Think Of That? Asking The Right Business Questions
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Vid.ly: The Biggest Development In Online Video?
An interesting new player (sic) in the video space.
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
The Attention Span Of A Goldfish
Keep your communication short, sharp – and simple.
Playing To Win In Business
Today’s marketing is about going all-in.
Think Different
Being different is the only tactic that makes any sense. So why do so few businesses waste their time/money with playing it safe?
Saying What You Mean
It is easy to confuse your target market by using what they might consider to be strange or unusual vocabulary.
Change Your Business, Or Watch It Die
Change is a given. React and adapt – or die.