Apple Inc Think Different campaign

Think Different

Gee Ranasinha Marketing

Being different is the only tactic that makes any sense. So why do so few businesses waste their time/money with playing it safe?

Saying What You Mean

Gee Ranasinha Marketing

It is easy to confuse your target market by using what they might consider to be strange or unusual vocabulary.

Sculptor making a sculpture

How Do You Make A Sculpture Of A Duck?

Gee Ranasinha Marketing

As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.