Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Flickr (and other image sites) can be an effective backlink strategy for SEO.
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
More and more, customers are looking for product packages centered around them, not the vendor.
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
The reason your social media marketing is failing is because you’re missing a key point.
Every marketers’ favorite blogger has a new book out.
We’ve hit the big time. Well done us.
Cold sales calls haven’t died. They’ve evolved.
Think social media channels means you can kill your blog? Think again.
Few businesses take the content of their customer-facing collateral as seriously as they should.