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Home Blog Marketing

Marketing

Recent Articles On The Subject Of 'Marketing'. Enjoy!

small company marketing

Why Small Companies Beat Big Companies

Gee Ranasinha February 21, 2012 Marketing, small business, Startup marketing

Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.

storytelling as advertising

Shouting Can’t Compete With Storytelling

Gee Ranasinha February 7, 2012 Advertising, Business, Communications

Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.

Using Flickr to help with backlinks

Using Flickr To Help Generate Backlinks

Gee Ranasinha December 22, 2011 Marketing

Flickr (and other image sites) can be an effective backlink strategy for SEO.

next generation email marketing

Email Marketing: It’s a Question Of Value

Gee Ranasinha November 28, 2011 Communications, Marketing

It may not get the headlines any more, but email is still an amazingly effective communication medium.

Solar System

Buyers Are From Mars, Sellers Are From Venus

Gee Ranasinha November 17, 2011 Marketing

Buyers and sellers often have different opinions on the reasons of buying a particular product or service.

Trying to Please Everybody Is Pleasing Nobody

Trying to Please Everybody Is Pleasing Nobody

Gee Ranasinha October 24, 2011 Marketing

Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.

American Express card

The Price Of Value: When A Gold Card Loses Its Shine

Gee Ranasinha October 20, 2011 Marketing

More and more, customers are looking for product packages centered around them, not the vendor.

cricket ball and stumps

Howzat! Communicating Information like Twenty20

Gee Ranasinha October 11, 2011 Communications, Marketing

Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.

Lucky Strike ad

There Are Lies, Damn Lies – And Social Media Marketing

Gee Ranasinha October 4, 2011 Marketing

The reason your social media marketing is failing is because you’re missing a key point.

Illustration from "We Are All Weird"

Review: “We Are All Weird” by Seth Godin

Gee Ranasinha September 27, 2011 Marketing

Every marketers’ favorite blogger has a new book out.

Best of the best!

Fame at Last: KEXINO blog now featured on Alltop!

Gee Ranasinha September 20, 2011 Marketing

We’ve hit the big time. Well done us.

Sri Lankan Curry

Cold Calling Sales Conversation Over A Ruby Murray

Gee Ranasinha September 15, 2011 Marketing, Sales

Cold sales calls haven’t died. They’ve evolved.

social media killed the blog

Social Media Hasn’t Killed Company Blogs

Gee Ranasinha August 30, 2011 Marketing

Think social media channels means you can kill your blog? Think again.

importance of relevant content in business marketing

Content Isn’t Everything. It’s The Only Thing.

Gee Ranasinha August 16, 2011 Advertising, Business, Communications, Marketing, Social Media

Few businesses take the content of their customer-facing collateral as seriously as they should.

changing my company logo

When’s The Best Time To Change My Company Logo?

Gee Ranasinha August 9, 2011 Marketing

Your logo is an important marketing asset. But it’s not the most important.

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About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

Contact Us

KEXINO
1a Rue des Roses · 67370 · Pfettisheim
FRANCE
email   hello@kexino.com
Twitter   @KEXINO
tel (EU)  +33 96 329 4570
tel (UK)  +44 7986 238 775
tel (USA)  1-312-725-9289 (until 1.00pm ET)

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