Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
More and more, customers are looking for product packages centered around them, not the vendor.
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
The reason your social media marketing is failing is because you’re missing a key point.
Every marketers’ favorite blogger has a new book out.
We’ve hit the big time. Well done us.
Cold sales calls haven’t died. They’ve evolved.
Think social media channels means you can kill your blog? Think again.
Few businesses take the content of their customer-facing collateral as seriously as they should.
Your logo is an important marketing asset. But it’s not the most important.
Some great insights from an industry veteran.
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR codes aren’t just for print applications. You can use them for video too.
New content presentation technologies blur the lines between format and device.
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.