Marketing

Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.

Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.

If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.

Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.

Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.

If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.

Flickr (and other image sites) can be an effective backlink strategy for SEO.

Buyers and sellers often have different opinions on the reasons of buying a particular product or service.

Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.

More and more, customers are looking for product packages centered around them, not the vendor.