Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Flickr (and other image sites) can be an effective backlink strategy for SEO.
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
More and more, customers are looking for product packages centered around them, not the vendor.