Marketing

Recent Articles On The Subject Of 'Marketing'. Enjoy!

Don’t Listen To Your Customers

Gee Ranasinha June 16, 2009 Business, Marketing

Customers don’t always know what they want. That’s your job.

The Danger Of The Gilded Cage

Gee Ranasinha June 3, 2009 Business, Communications, Marketing

Promotion often means rising to the level of incompetence.

What Value Do You Put On Creativity?

Gee Ranasinha May 3, 2009 Presentations

Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.

Business Innovation “Ora ilLegale” clock design

The Second Mouse Gets The Cheese

Gee Ranasinha April 19, 2009 Marketing

If your business isn’t innovating, it’s going backwards.

Hidden Message

Gee Ranasinha April 10, 2009 Advertising, Marketing

Some thoughts on Microsoft’s latest ad campaign.

Judging A (Note)Book By Its Cover

Gee Ranasinha March 21, 2009 Communications, Marketing, Sales

The birth of a new product segment – and its soon-to-be rapid, untimely death.

How Do Your Customers Find You?

Gee Ranasinha February 25, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales, Website

Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.

keeping your business relevant to your customers

Keeping Your Business Relevant In Your Customer’s Mind

Gee Ranasinha January 25, 2009 Business, Marketing

If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?

non optional pricing is being dishonest to your customers

Non-Optional Extras: Hiding The True Cost From Your Customers

Gee Ranasinha January 21, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales

When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.

Are Your Marketing Materials Too “Wordy”?

Gee Ranasinha January 17, 2009 Marketing

Are you being too extravagant in your textual messaging? Just the facts, ma’am.

Making Lemonade From Lemons

Gee Ranasinha January 13, 2009 Business, Marketing, Sales

Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.