external business influences out of control

External Influences

Gee Ranasinha Marketing

Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.

Incorporating video into emails

Email Becomes “Me-Mail”

Gee Ranasinha Marketing

Integrating video into your sales and marketing messaging, collateral and customer engagement activities is taking on ever-greater importance. Video captivates audience attention far better than text and/or images alone, and also helps differentiate your company.

Things can only get better!

Making Lemonade From Lemons

Gee Ranasinha Business, Marketing, Sales

Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.