Know your market. Existing customers need different collateral to new ones.
Customers like to categorize brands in order to make sense of them. That can restrict your offering.
Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.
Integrating video into your sales and marketing messaging, collateral and customer engagement activities is taking on ever-greater importance. Video captivates audience attention far better than text and/or images alone, and also helps differentiate your company.
Customers don’t always know what they want. That’s your job.
Promotion often means rising to the level of incompetence.
Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.
If your business isn’t innovating, it’s going backwards.
Some thoughts on Microsoft’s latest ad campaign.
The birth of a new product segment – and its soon-to-be rapid, untimely death.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Are you being too extravagant in your textual messaging? Just the facts, ma’am.
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.