Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.
If your business isn’t innovating, it’s going backwards.
Some thoughts on Microsoft’s latest ad campaign.
The birth of a new product segment.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Are you being too extravagant in your textual messaging? Just the facts, ma’am.
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
If you’re sending holiday cards out by email, you’re totally missing the point.
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.