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Home Blog Marketing

Marketing

Recent Articles On The Subject Of 'Marketing'. Enjoy!

Arguing Penguins

Are you Persuading, Informing, or Re-affirming?

Gee Ranasinha May 12, 2010 Marketing

Customers will resist marketing sales and messages that do not resonate with their own way of thinking.

price comparison websites are hurting small businesses

Blending Into The Crowd: The Problem With Price Comparison Sites

Gee Ranasinha April 11, 2010 Advertising, Communications, Marketing, Technology, Website

If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.

saying no makes you part of the problem, instead of solution

Saying No to ‘No’

Gee Ranasinha March 17, 2010 Business, Communications, Marketing

Dear Middle-Managers: Stop being part of the problem.

content strategy for small business

The Importance Of A Content Marketing Strategy

Gee Ranasinha March 9, 2010 Marketing

Blasting messaging without a clear content marketing strategy is doomed to failure.

customer experience

What Does Your Company Sell?

Gee Ranasinha March 2, 2010 Business, Communications, Marketing, Sales

Are you selling price, or customer value?

don't blame bad marketing on marketing tools

Don’t Blame The Tools For Your Lousy Presentation

Gee Ranasinha February 24, 2010 Communications, Presentations

The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.

is so-called 'conventional' marketing dead?

Is Conventional Marketing Dead?

Gee Ranasinha January 27, 2010 Marketing

If conventional marketing is dead, it actually died a long time ago.

2010

New Thinking For A New Decade

Gee Ranasinha December 31, 2009 Business, Communications, Customer Service, Marketing

If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.

branding marketing

Companies Don’t Control Their Brands: Customers Do. It’s Time To Rebrand Branding

Gee Ranasinha December 10, 2009 Marketing

Think you control your brand? Think again.

outsourcing marketing

Has The Term “Outsourcing” Become Obsolete?

Gee Ranasinha November 6, 2009 Customer Service, Marketing

Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.

comparing apples to apples in business

Apples To Apples: Comparing Your Business To The Competition

Gee Ranasinha October 10, 2009 Business, Marketing

Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.

the thrill of the chase

The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers

Gee Ranasinha September 25, 2009 Business, Customer Service, Marketing, Sales, small business

Selling to new customers is great. But selling to existing customers is easier and cheaper.

shotgun shells

Russian Roulette

Gee Ranasinha September 10, 2009 Marketing

Marketing without targeting is like a broken pencil: pointless.

Who’s Damaging Your Brand?

Gee Ranasinha September 3, 2009 Communications, Marketing

Customers are looking at every touchpoint they see of your business – and judging you accordingly.

Now What Do You Do?

Now What Do You Do?

Gee Ranasinha August 24, 2009 Business, Communications, Customer Service, Marketing

Know your market. Existing customers need different collateral to new ones.

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About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

Contact Us

KEXINO
1a Rue des Roses · 67370 · Pfettisheim
FRANCE
email   hello@kexino.com
Twitter   @KEXINO
tel (EU)  +33 96 329 4570
tel (UK)  +44 7986 238 775
tel (USA)  1-312-725-9289 (until 1.00pm ET)

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