Dear Middle-Managers: Stop being part of the problem.
Blasting messaging without a clear content marketing strategy is doomed to failure.
Are you selling price, or customer value?
The reason your PowerPoint sucks is because you’re expecting the software to do all the work
If conventional marketing is dead, it actually died a long time ago.
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Think you control your brand? Think again.
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Marketing without targeting is like a broken pencil: pointless.
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Know your market. Existing customers need different collateral to new ones.
Customers like to categorize brands in order to make sense of them. That can restrict your offering.
Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.