Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
The Importance Of A Content Marketing Strategy
Blasting messaging without a clear content marketing strategy is doomed to failure.
What Does Your Company Sell?
Are you selling price, or customer value?
Don’t Blame The Tools For Your Lousy Presentation
The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.
Is Conventional Marketing Dead?
If conventional marketing is dead, it actually died a long time ago.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Companies Don’t Control Their Brands: Customers Do. It’s Time To Rebrand Branding
Think you control your brand? Think again.
Has The Term “Outsourcing” Become Obsolete?
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
Apples To Apples: Comparing Your Business To The Competition
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Marketing without targeting is like a broken pencil: pointless.
Who’s Damaging Your Brand?
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.