Customers choose to buy from you for many reasons. Your product is just one of them.
The birth of a new product segment – and its soon-to-be rapid, untimely death.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
If you’re sending holiday cards out by email, you’re totally missing the point.
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Video-based content offers huge opportunities within any startup or small business marketing repertoire.