Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Dear Middle-Managers: Stop being part of the problem.
Are you selling price, or customer value?
The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.
Some interesting news on the video content front.
Individualization beats personalization any day of the week.
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
How the internet, and social networks, have helped break down barriers to commerce.
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Know your market. Existing customers need different collateral to new ones.
Promotion often means rising to the level of incompetence.