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Home Blog Communications

Communications

Recent Articles On The Subject Of 'Communications'.

too close to the problem

Too Close To The Problem: Effective Communication

Gee Ranasinha April 20, 2010 Communications

Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.

price comparison websites are hurting small businesses

Blending Into The Crowd: The Problem With Price Comparison Sites

Gee Ranasinha April 11, 2010 Advertising, Communications, Marketing, Technology, Website

If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.

saying no makes you part of the problem, instead of solution

Saying No to ‘No’

Gee Ranasinha March 17, 2010 Business, Communications, Marketing

Dear Middle-Managers: Stop being part of the problem.

customer experience

What Does Your Company Sell?

Gee Ranasinha March 2, 2010 Business, Communications, Marketing, Sales

Are you selling price, or customer value?

don't blame bad marketing on marketing tools

Don’t Blame The Tools For Your Lousy Presentation

Gee Ranasinha February 24, 2010 Communications, Presentations

The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.

Flash versus QuickTime

“One Size Fits All” Format Coming For Online Video

Gee Ranasinha January 20, 2010 Communications, Technology

Some interesting news on the video content front.

marketing personalization is dead

Personalization Is Dead

Gee Ranasinha January 12, 2010 Communications

Individualization beats personalization any day of the week.

using video to get your message across

2010: The Year Of The Video

Gee Ranasinha January 5, 2010 Business, Communications

Your company can no longer afford to ignore the potential that online video offers for your business value messaging.

2010

New Thinking For A New Decade

Gee Ranasinha December 31, 2009 Business, Communications, Customer Service, Marketing

If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.

who you know social network

It’s Not What You Know…It’s Who You Know

Gee Ranasinha November 23, 2009 Business, Communications, Social Media

How the internet, and social networks, have helped break down barriers to commerce.

the future of B2C marketing is on mobile devices

Small Business Marketing: The Future’s Mobile

Gee Ranasinha October 25, 2009 Business, Communications, Social Media, Technology

The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?

Who’s Damaging Your Brand?

Gee Ranasinha September 3, 2009 Communications, Marketing

Customers are looking at every touchpoint they see of your business – and judging you accordingly.

Now What Do You Do?

Now What Do You Do?

Gee Ranasinha August 24, 2009 Business, Communications, Customer Service, Marketing

Know your market. Existing customers need different collateral to new ones.

Flash in the pan

Flash? In The Pan

Gee Ranasinha June 9, 2009 Communications

Flash? Arrggghhh…

corporate gilded cage

The Danger Of The Gilded Cage

Gee Ranasinha June 3, 2009 Business, Communications, Marketing

Promotion often means rising to the level of incompetence.

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About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

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