Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
What Does Your Company Sell?
Are you selling price, or customer value?
Don’t Blame The Tools For Your Lousy Presentation
The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.
“One Size Fits All” Format Coming For Online Video
Some interesting news on the video content front.
Personalization Is Dead
Individualization beats personalization any day of the week.
2010: The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Small Business Marketing: The Future’s Mobile
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Who’s Damaging Your Brand?
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Flash? In The Pan
Flash? Arrggghhh…
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.