Sales

Recent Articles On The Subject Of 'Sales'.

The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers

Gee Ranasinha September 25, 2009 Business, Customer Service, Marketing, Sales, small business

Selling to new customers is great. But selling to existing customers is easier and cheaper.

Judging A (Note)Book By Its Cover

Gee Ranasinha March 21, 2009 Communications, Marketing, Sales

The birth of a new product segment – and its soon-to-be rapid, untimely death.

How Do Your Customers Find You?

Gee Ranasinha February 25, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales, Website

Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.

non optional pricing is being dishonest to your customers

Non-Optional Extras: Hiding The True Cost From Your Customers

Gee Ranasinha January 21, 2009 Advertising, Business, Communications, Customer Service, Marketing, Sales

When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.

Making Lemonade From Lemons

Gee Ranasinha January 13, 2009 Business, Marketing, Sales

Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.