Selling to new customers is great. But selling to existing customers is easier and cheaper.
The birth of a new product segment – and its soon-to-be rapid, untimely death.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
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