Over at the Telco 2.0 blog there’s a fascinating interview with Simon Aspinall, MD of Cisco’s Internet Business Solutions Group. The essence of the interview, and the excerpt from a white paper by Cisco about their “medianet” strategy, is that the web is moving to video. Not just consumers uploading clips to sites like YouTube or Vimeo, but actually watching TV over the internet. According to Cisco, by 2012 nearly 90% of all consumer IP traffic will be video. Think about that for a second. They also say that, globally, they anticipate that the amount of data exchanged over the internet in 2012 will reach 44 Exabytes (that’s 44 billion Gigabytes) – per month! That’s six times greater than in 2007, and the main reason for this huge increase lies with the expected growth in video. High-speed internet connections continue to get ever more affordable. As a result of all this available bandwidth, web visitors are increasingly demanding a richer, higher-quality internet experience. Today, that means video. Not just the YouTube phenomenon, but what companies like Cisco like to call “TV over Telecom”. Have you noticed how more and more TV companies now have websites where you can watch TV …
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
Business process alignment means everyone working with a common business goal in mind for the benefit of customers AND employees.
Social networks offer content-driven marketers an opportunity to best position their businesses as thought-leaders.
Want more website leads? Get a better company website. Your site needs to be more than an online brochure.
Video-based content offers huge opportunities within any startup or small business marketing repertoire.