Simon Aspinall, MD, Internet Business Solutions Group, Cisco

Moving Pictures

Gee Ranasinha Business

Over at the Telco 2.0 blog there’s a fascinating interview with Simon Aspinall, MD of Cisco’s Internet Business Solutions Group. The essence of the interview, and the excerpt from a white paper by Cisco about their “medianet” strategy, is that the web is moving to video. Not just consumers uploading clips to sites like YouTube or Vimeo, but actually watching TV over the internet. According to Cisco, by 2012 nearly 90% of all consumer IP traffic will be video. Think about that for a second. They also say that, globally, they anticipate that the amount of data exchanged over the internet in 2012 will reach 44 Exabytes (that’s 44 billion Gigabytes) – per month! That’s six times greater than in 2007, and the main reason for this huge increase lies with the expected growth in video. High-speed internet connections continue to get ever more affordable. As a result of all this available bandwidth, web visitors are increasingly demanding a richer, higher-quality internet experience. Today, that means video. Not just the YouTube phenomenon, but what companies like Cisco like to call “TV over Telecom”. Have you noticed how more and more TV companies now have websites where you can watch TV …

using YouTube for marketing

Making a Mint on YouTube

Gee Ranasinha Business

Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.

social media icons 3D render

How Sociable Are You?

Gee Ranasinha Business

Social networks offer content-driven marketers an opportunity to best position their businesses as thought-leaders.