Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Don’t Listen To Your Customers
Customers don’t always know what they want. That’s your job.
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
What’s Your Company’s Video Strategy?
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.
The Price Of Free
It’s tough to charge money for something your customers used to get for free.
A Simple Tip For Better Business Presentations
Try this one tip to improve your presentations, using something you probably already have lying around.
Why Should Customers Choose You?
Customers choose to buy from you for many reasons. Your product is just one of them.
Judging A (Note)Book By Its Cover
The birth of a new product segment.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Time To Outsource Your Marketing?
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.
Keeping Your Business Relevant In Your Customer’s Mind
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Making Lemonade From Lemons
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Moving Pictures
The future of the internet is video.
Making a Mint on YouTube
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.