If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
2010: The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Small Business Marketing: The Future’s Mobile
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Apples To Apples: Comparing Your Business To The Competition
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Hanging On The Telephone
Unscrupulous sales behavior always gets found out.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Your Customers Don’t Care
If you’ve got nothing worth saying, why should they bother listening?
A Taste Of Your Own Medicine
Stand in your own queue.
Trash The Template
Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit? It’s important to break your business out of its routine now and again.
Want To Change The Business Game? Then Change the Rules
There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.
“I don’t want to hear about problems! Only Solutions!”
Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.