Are you selling price, or customer value?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
How the internet, and social networks, have helped break down barriers to commerce.
Not all customers are worthy of your time.
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Unscrupulous sales behavior always gets found out.
Know your market. Existing customers need different collateral to new ones.
If you’ve got nothing worth saying, why should they bother listening?
Stand in your own queue.
Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit? It’s important to break your business out of its routine now and again.
There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.