Getting your customers to help out with your marketing. Why? Because they want to.
Disrupt your own business and industry – before your competition does.
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Your employees are your first-line brand ambassadors. Treat them well.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Seth Godin’s “Permission Marketing” was ahead of its time.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Customers are spoilt for choice. How do you make them choose you rather than the competition?
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Dear Middle-Managers: Stop being part of the problem.
Are you selling price, or customer value?