Getting your customers to help out with your marketing. Why? Because they want to.
The Fragility Of A Business Model
Disrupt your own business and industry – before your competition does.
Friendship Is The New Partnership
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Asking For Permission With Your Marketing
Seth Godin’s “Permission Marketing” was ahead of its time.
Do As I Say, Not As I Do
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Customers Are Lazy
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Taking The Initiative
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Fail To Plan, Plan To Fail
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
If We Build It, They Will Come
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
Your Business Isn’t “The Best”. Stop Lying To Everyone
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
What Does Your Company Sell?
Are you selling price, or customer value?