Yes, having a social media strategy for your company is important.
Developing content strategies, marketing and sales positioning, collateral, communications, advertising. These are all important things. They all help make it easier for your prospective customers to take the next step into doing business with you.
But what about the actual products and services that you’re selling? How do they stack up against your competition? What are you doing to increase the incentive for your customer to even look at you?
Reducing barriers to entry is not the same as raising the desire to enter.