social media for business

How Sociable Are You?

Gee Ranasinha Business

Did you know that 7 out of the top 10 websites in the world are social media sites?

The top 25 social media sites, including names such as MySpace or FaceBook, deliver in excess of 155 million users each month, according to WebProNews. That’s a seriously large audience.

But are social media networks just the current flavour-of-the-month, or is there something here that a business such as yours can leverage commercial opportunity?

The growth of social media sites seems to be a natural response to the way that consumers have changed the way that they use the web. A few years ago web users were happy to be a passive audience, sitting back and watching web content suppliers ‘push’ information to them.

Today, consumers increasingly want to take that control themselves. They want to decide how, what and where they access their content; and create, compile and customise their experiences to deliver them to their friends, colleagues – or even complete strangers.

Social applications give consumers the ability to choose. To choose what they want to spend their time with, who they want to interact with and how they would like to communicate.

Advertising – or even developing applications – within social media networks offers numerous commercial opportunities. The level of user profiling within social media sites allows a company to reach unique audiences, not only based upon traditional criteria such as demography (age, gender, etc.) or geography (country, state, city); but new targeting groups such as appography (social media groups) and sociography (based upon friend data).

If your potential customers use a social media network – which, with the number of networks out there, must be the case – then what are you doing to reach them?

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at


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