Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
The roles of two historically-separate business units are coming ever closer together.
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?
Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?
Update your marketing perceptions to delivery more effective customer campaigns.
Customers are more savvy than many marketers give them credit.
Flickr (and other image sites) can be an effective backlink strategy for SEO.
What’s obvious to you may not be so obvious to your customer.
What’s the best customer service strategy? The answer is more obviously than you may imagine.
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Assuming anything in the customer buying journey makes as ass out of you and me.
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
More and more, customers are looking for product packages centered around them, not the vendor.