Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Yesterday’s Marketing Doesn’t Work Today
We don’t care about marketing because most marketing doesn’t care about us. Businesses need to create an environment where customers will market stuff to each other.
Shouting Can’t Compete With Storytelling
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Marketing Has Become The New IT
The roles of two historically-separate business units are coming ever closer together.
Customer Experience: The Difference Between Marketing & Selling
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?
Customer Communication: Stop Talking Gibberish
Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?
21st Century Sales and Marketing
Update your marketing perceptions to delivery more effective customer campaigns.
Less Shouting, More Communicating: Advertising Grows Up
Customers are more savvy than many marketers give them credit.
Using Flickr To Help Generate Backlinks
Flickr (and other image sites) can be an effective backlink strategy for SEO.
Business Value Can Be Stating The Obvious
What’s obvious to you may not be so obvious to your customer.
The Greatest Customer Service Strategy
What’s the best customer service strategy? The answer is more obviously than you may imagine.
Email Marketing: It’s a Question Of Value
It may not get the headlines any more, but email is still an amazingly effective communication medium.
Buyers Are From Mars, Sellers Are From Venus
Buyers and sellers often have different opinions on the reasons of buying a particular product or service.
Risk & Assumption: Making An Ass Out Of U and Me
Assuming anything in the customer buying journey makes as ass out of you and me.