Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
The genius of how a young upstart took on the big guns.
Today it’s about standing out, not fitting in. It’s the only way that your customers can see you. So, why do so many businesses choose to blend in, rather than stand out? One word: Fear.
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
We don’t care about marketing because most marketing doesn’t care about us. Businesses need to create an environment where customers will market stuff to each other.
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
The roles of two historically-separate business units are coming ever closer together.
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?
Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?
Update your marketing perceptions to delivery more effective customer campaigns.