When marketing your business value to customers it’s imperative to match your communication to their expectation level at the time.
Change Your Business? Change Your Perceptions
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.
The New Definition Of Business Marketing
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Selling Margarita Pizza Is Boring
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Trying To Out-Google Customers: Why You’ll Lose At Web Search
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Dollar Shave Club: Definitely Standing Out
The genius of how a young upstart took on the big guns.
If Your Business Doesn’t Stand Out, it’s Invisible.
Today it’s about standing out, not fitting in. It’s the only way that your customers can see you. So, why do so many businesses choose to blend in, rather than stand out? One word: Fear.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
It’s not what you’re selling. It’s what customers are buying.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.
People To People: Business Comes Full Circle
Every business is a people business. Thanks to a newly-empowered, more demanding customer, businesses must treat their customers as individuals if they are to compete.
Why Small Companies Beat Big Companies
Small companies have the flexibility to react to market changes and capitalize on opportunities. Why? Because they have to.
Yesterday’s Marketing Doesn’t Work Today
We don’t care about marketing because most marketing doesn’t care about us. Businesses need to create an environment where customers will market stuff to each other.
Shouting Can’t Compete With Storytelling
Today’s communication is less about shouting your message AT your customers, and more about telling your story TO them. Creativity is the new currency.
Marketing Has Become The New IT
The roles of two historically-separate business units are coming ever closer together.
Customer Experience: The Difference Between Marketing & Selling
How is your business promoting its value offering? Are you still talking about acronyms, minutiae and and techno-jargon that no-one but you and your staff care about?