Or Coca-Cola. Or McDonald’s. It doesn’t matter if you don’t think you’re competing with such commercial giants. You’re not the one who’s making the comparison. Your customers are.
Measuring Social Media ROI With The Wrong Tape Measure
Many companies are designing their social media strategies around “Likes” or “ReTweets”. Instead, we should be designing for an action or an outcome – something that results in a transaction of some sort.
Even The Best Salesperson Can’t Save a Poor Product
Today – more than ever – you better make sure that your product delivers on its promise. In today’s connected-customer environment where product information is so freely available, the sales division can no longer cover-up product weaknesses in the same way that it used to.
Business Change Is Inevitable
If you’re not happy with the way things are going, what fundamental, radical, extra-ordinary changes are you prepared to make to your business to change things?
“Fight or Flight” Business Marketing
The vast majority of companies aren’t very good at producing marketing experiences that pass the “Fight or Flight” test. I’ll go as far as to say that I’m betting that your company is one of them.
“Agile” Business Marketing: Repeating and Refining
Call it persistence, stubbornness or sheer bloody-mindedness, but sometimes marketing your business means doing something knowing that it will fail, simply so that you can do it over and make it a success.
Marketing Your Business Means Simplifying Your Business
When marketing your business value to customers it’s imperative to match your communication to their expectation level at the time.
Change Your Business? Change Your Perceptions
If you’re a business owner today, the single most important thing on your mind right now should be focused on how to keep your business value remaining relevant in the minds of your customers. Change is always going to happen. What we see as novel today becomes trite and cliché tomorrow. The challenge is refining your value perception at the pace of change.
The New Definition Of Business Marketing
Who is responsible for your business marketing? Most would assume that it’s the Marketing department. While that’s still partially true, the responsibility of a company’s marketing has transitioned to a wider sphere.
Selling Margarita Pizza Is Boring
Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.
Trying To Out-Google Customers: Why You’ll Lose At Web Search
Don’t try to go up against your customers when it comes to content for web search results. You won’t win.
Dollar Shave Club: Definitely Standing Out
The genius of how a young upstart took on the big guns.
If Your Business Doesn’t Stand Out, it’s Invisible.
Today it’s about standing out, not fitting in. It’s the only way that your customers can see you. So, why do so many businesses choose to blend in, rather than stand out? One word: Fear.
Marketing Is About People, Not Technology
Business marketing today is not about the technology behind the initiatives. It is about connecting and providing value to meet customer expectations.
It’s not what you’re selling. It’s what customers are buying.
If you want to grow revenues, increase customer satisfaction and drive your brand’s visibility and awareness, then you need realize that “selling” has changed. Customers don’t buy what you sell; they buy what they see as your value to them.