margarita pizza close-up

Selling Margarita Pizza Is Boring

Gee Ranasinha Marketing

Today’s commercial opportunity exists in the periphery. The product or service that’s been made to appeal to the widest possible audience already exists.

shredded paper is gibberish

Customer Communication: Stop Talking Gibberish

Gee Ranasinha Business

Customers today are more demanding than ever before. They’re smarter than ever before. Because they have more knowledge – and therefore more POWER, than they have ever had. So why should they buy from you, as opposed to the company down the street, or the next town – or half way across the world?