If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
Non-Optional Extras: Hiding The True Cost From Your Customers
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
Are Your Marketing Materials Too “Wordy”?
Are you being too extravagant in your textual messaging? Just the facts, ma’am.
Making Lemonade From Lemons
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
The future of the internet is video.
Taking it Personally With Printed Cards
If you’re sending holiday cards out by email, you’re totally missing the point.
Making a Mint on YouTube
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.
Standing Out From The Crowd
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Tradeshow Trauma: Are Trade Exhibitions Still Relevant To Your Small Business?
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
The Writing’s On The Wall For Blogs
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Missing The Point in Sales Copywriting?
Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Are Your Presentations Letting You Down?
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.
The Impending Digital Disruption For Enterprise Software Pricing
“Enterprise” software manufacturers need to provide more relevant pricing models. Their customers demand it.
Business Process Alignment: Singing From The Same Hymn Sheet
Business process alignment means everyone working with a common business goal in mind for the benefit of customers AND employees.
Flying Blind: The Importance Of Website Analytics
The only way you can improve the performance of your website is through measurement. That means using and understanding website analytics software.