Netbooks are small devices primarily designed for wireless communication and access to the internet. The computers are small, offer a modest range of features and are attractively-priced – costing in the region of $250. And they’ve been selling in droves. Sales of Netbooks such as the EeePC (pictured) and the Acer Aspire One have been one of the few PC sales successes during the global economic downturn – especially in Europe and Asia. But are these machines selling because just because they’re cheap? I’m not so sure. Netbooks are the embodiment of the realization that the vast majority of computer users don’t actually need anything more. As more and more of the software that we use moves away from the desktop and is offered as so-called ‘cloud’ services over the internet, why bother spending any more? With a fast wireless internet connection, one can use Google Docs, Photoshop Express, Flickr, YouTube, and 1001 other services, available for free or very cheaply, over the web. Many consumers find that a Netbook is more than sufficient for their needs. So, are conventional computers destined to become niche products only required for processor-intensive applications such as video-editing and 3D rendering? I very much …
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?
When you have the gall to charge an extra $500 delivery on a $30,000 automobile purchase, the only thing the customer remembers is the insult of having to pay the hidden extra.
The blog article you wrote yesterday. The product / service description on your website. That online ad you placed in a trade publication. Ten will get you five that they all have too much text. People don’t read marketing copy in the same way that they used to. Email, web pages and pop-TV type soundbites have reduced all of our attention spans. Instead, people scan your text to decide whether your message is actually worth reading. You’ve got a few seconds of their attention, so make it count. Take websites as an example. Your site’s homepage is not the place to explain why you decided to open a business, what your passion is, or the employment history of your management team. Don’t laugh – I’ve seen all of these, and much worse. However I’m not saying such information isn’t important to help customers make a buying decision. That sort of stuff is invaluable in helping develop a feeling of affinity and trust with your business. They have they place in the hierarchical scheme of things, it’s just that place isn’t on your homepage. I think the reason more businesses aren’t simplifying their marketing presentation is because simple is hard. It seems to …
Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.
Over at the Telco 2.0 blog there’s a fascinating interview with Simon Aspinall, MD of Cisco’s Internet Business Solutions Group. The essence of the interview, and the excerpt from a white paper by Cisco about their “medianet” strategy, is that the web is moving to video. Not just consumers uploading clips to sites like YouTube or Vimeo, but actually watching TV over the internet. According to Cisco, by 2012 nearly 90% of all consumer IP traffic will be video. Think about that for a second. They also say that, globally, they anticipate that the amount of data exchanged over the internet in 2012 will reach 44 Exabytes (that’s 44 billion Gigabytes) – per month! That’s six times greater than in 2007, and the main reason for this huge increase lies with the expected growth in video. High-speed internet connections continue to get ever more affordable. As a result of all this available bandwidth, web visitors are increasingly demanding a richer, higher-quality internet experience. Today, that means video. Not just the YouTube phenomenon, but what companies like Cisco like to call “TV over Telecom”. Have you noticed how more and more TV companies now have websites where you can watch TV …
If you’re sending holiday cards out by email, you’re totally missing the point.
Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.
Your business needs to stand out. It needs to shout about how great it is. If it doesn’t, don’t expect anyone else to.
Exhibiting at a tradeshow can be a very effective sales tool. But today, so can many other things.
Blogging isn’t dying. But the quality and depth of blog articles must increase, in the light of increased competition for reader attention.
Sales and marketing copywriting should be written from the customer’s viewpoint and language – not yours.
Business Presentations are as much about showbiz, theatre, and acting as they are about message delivery. Which is probably why so many of them suck.