business marketing outsourcing

Time To Outsource Your Marketing?

Gee Ranasinha Business

Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.


Are Your Marketing Materials Too “Wordy”?

Gee Ranasinha Marketing

The blog article you wrote yesterday. The product / service description on your website. That online ad you placed in a trade publication. Ten will get you five that they all have too much text. People don’t read marketing copy in the same way that they used to. Email, web pages and pop-TV type soundbites have reduced all of our attention spans. Instead, people scan your text to decide whether your message is actually worth reading. You’ve got a few seconds of their attention, so make it count. Take websites as an example. Your site’s homepage is not the place to explain why you decided to open a business, what your passion is, or the employment history of your management team. Don’t laugh – I’ve seen all of these, and much worse. However I’m not saying such information isn’t important to help customers make a buying decision. That sort of stuff is invaluable in helping develop a feeling of affinity and trust with your business. They have they place in the hierarchical scheme of things, it’s just that place isn’t on your homepage. I think the reason more businesses aren’t simplifying their marketing presentation is because simple is hard. It seems to …

Things can only get better!

Making Lemonade From Lemons

Gee Ranasinha Business, Marketing, Sales

Even once the economy bounces back, we’re not going back to ‘the good old days’. The climate will be different. Customers will be different, so business will need to be different.

Simon Aspinall, MD, Internet Business Solutions Group, Cisco

Moving Pictures

Gee Ranasinha Business

Over at the Telco 2.0 blog there’s a fascinating interview with Simon Aspinall, MD of Cisco’s Internet Business Solutions Group. The essence of the interview, and the excerpt from a white paper by Cisco about their “medianet” strategy, is that the web is moving to video. Not just consumers uploading clips to sites like YouTube or Vimeo, but actually watching TV over the internet. According to Cisco, by 2012 nearly 90% of all consumer IP traffic will be video. Think about that for a second. They also say that, globally, they anticipate that the amount of data exchanged over the internet in 2012 will reach 44 Exabytes (that’s 44 billion Gigabytes) – per month! That’s six times greater than in 2007, and the main reason for this huge increase lies with the expected growth in video. High-speed internet connections continue to get ever more affordable. As a result of all this available bandwidth, web visitors are increasingly demanding a richer, higher-quality internet experience. Today, that means video. Not just the YouTube phenomenon, but what companies like Cisco like to call “TV over Telecom”. Have you noticed how more and more TV companies now have websites where you can watch TV …

using YouTube for marketing

Making a Mint on YouTube

Gee Ranasinha Business

Video sites such as YouTube don’t just give your business a platform to market. They can pay you too.