Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Customers don’t always know what they want. That’s your job.
Promotion often means rising to the level of incompetence.
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.
It’s tough to charge money for something your customers used to get for free.
Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.
If your business isn’t innovating, it’s going backwards.
Some thoughts on Microsoft’s latest ad campaign.
Try this one tip to improve your presentations, using something you probably already have lying around.
Customers choose to buy from you for many reasons. Your product is just one of them.
The birth of a new product segment – and its soon-to-be rapid, untimely death.
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.
If your company occupies a space that could conceivably be embraced by your current customer base, then why should they continue to buy from you?