Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.
Seeing Your Product Through Your Customer’s Eyes
Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Don’t Listen To Your Customers
Customers don’t always know what they want. That’s your job.
Flash? In The Pan
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
What’s Your Company’s Video Strategy?
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.
The Price Of Free
It’s tough to charge money for something your customers used to get for free.
What Value Do You Put On Creativity?
Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.
The Second Mouse Gets The Cheese
If your business isn’t innovating, it’s going backwards.
Some thoughts on Microsoft’s latest ad campaign.
A Simple Tip For Better Business Presentations
Try this one tip to improve your presentations, using something you probably already have lying around.
Why Should Customers Choose You?
Customers choose to buy from you for many reasons. Your product is just one of them.
Judging A (Note)Book By Its Cover
The birth of a new product segment – and its soon-to-be rapid, untimely death.
How Do Your Customers Find You?
Customers find your business in a variety of ways, via numerous channels. It’s important to be where they expect to find you – as well as not in places where you’re not welcome.
Time To Outsource Your Marketing?
Outsourcing your marketing to an agency gives you access to top-drawer experience, experience, and advice. You’re still driving the initiatives, it’s just that someone else is behind the wheel.