Customers like to categorize brands in order to make sense of them. That can restrict your offering.
Your Customers Don’t Care
If you’ve got nothing worth saying, why should they bother listening?
External Influences
Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.
A Taste Of Your Own Medicine
Stand in your own queue.
Email Becomes “Me-Mail”
Integrating video into your sales and marketing messaging, collateral and customer engagement activities is taking on ever-greater importance. Video captivates audience attention far better than text and/or images alone, and also helps differentiate your company.
Trash The Template
Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit? It’s important to break your business out of its routine now and again.
Want To Change The Business Game? Then Change the Rules
There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.
“I don’t want to hear about problems! Only Solutions!”
Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.
Seeing Your Product Through Your Customer’s Eyes
Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.
Don’t Listen To Your Customers
Customers don’t always know what they want. That’s your job.
Flash? In The Pan
Flash? Arrggghhh…
The Danger Of The Gilded Cage
Promotion often means rising to the level of incompetence.
What’s Your Company’s Video Strategy?
Businesses should be present in the market spaces customers frequent to avoid missing out on potential opportunities.
The Price Of Free
It’s tough to charge money for something your customers used to get for free.
What Value Do You Put On Creativity?
Underestimating the value of creativity in your business sets you on the road to becoming seen as a commodity.