Business Marketing Tips | Page 16 of 18

Russian Roulette

Gee Ranasinha September 10, 2009 Marketing

Marketing without targeting is like a broken pencil: pointless.

Who’s Damaging Your Brand?

Gee Ranasinha September 3, 2009 Communications, Marketing

Customers are looking at every touchpoint they see of your business – and judging you accordingly.

Now What Do You Do?

Gee Ranasinha August 24, 2009 Business, Communications, Customer Service, Marketing

Know your market. Existing customers need different collateral to new ones.

Is Your Brand Helping Sales, Or Hurting Them?

Gee Ranasinha August 19, 2009 Marketing

Customers like to categorize brands in order to make sense of them. That can restrict your offering.

Your Customers Don’t Care

Gee Ranasinha August 9, 2009 Business

If you’ve got nothing worth saying, why should they bother listening?

external business influences out of control

Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.

A Taste Of Your Own Medicine

Gee Ranasinha July 27, 2009 Business

Stand in your own queue.

Email Becomes “Me-Mail”

Gee Ranasinha July 22, 2009 Marketing

Integrating video into your sales and marketing messaging, collateral and customer engagement activities is taking on ever-greater importance. Video captivates audience attention far better than text and/or images alone, and also helps differentiate your company.

reusing old templates in business marketing

Trash The Template

Gee Ranasinha July 16, 2009 Business

Are you re-using the same old sales proposal that you’ve used for the past three years? Copying and pasting the content and simply changing some details to fit? It’s important to break your business out of its routine now and again.

Want To Change The Business Game? Then Change the Rules

Gee Ranasinha July 8, 2009 Business

There are hundreds of ways of changing the game. Most established companies can’t – or won’t – do it, because they see it as upsetting the status quo and destabilizing their own business model.

“I don’t want to hear about problems! Only Solutions!”

Gee Ranasinha July 1, 2009 Business

Ignoring the facts that are staring you in the face is tantamount to a wilful dereliction of duty.

Seeing Your Product Through Your Customer’s Eyes

Gee Ranasinha June 24, 2009 Business

Customers buy a solution to a particular problem that they have, in order to achieve a desired outcome. Their reason for buying is simply to make that problem go away.