Dear Middle-Managers: Stop being part of the problem.
The Importance Of A Content Marketing Strategy
Blasting messaging without a clear content marketing strategy is doomed to failure.
What Does Your Company Sell?
Are you selling price, or customer value?
Lingua Franca
Global commerce means brand language – in any language – should be seen as a strategic and valuable business asset.
Don’t Blame The Tools For Your Lousy Presentation
The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.
Are Your Salespeople Selling? Or Are They Begging?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
Is Conventional Marketing Dead?
If conventional marketing is dead, it actually died a long time ago.
“One Size Fits All” Format Coming For Online Video
Some interesting news on the video content front.
Personalization Is Dead
Individualization beats personalization any day of the week.
2010: The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Companies Don’t Control Their Brands: Customers Do. It’s Time To Rebrand Branding
Think you control your brand? Think again.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Has The Term “Outsourcing” Become Obsolete?
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.