If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Think you control your brand? Think again.
How the internet, and social networks, have helped break down barriers to commerce.
Not all customers are worthy of your time.
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Unscrupulous sales behavior always gets found out.
Marketing without targeting is like a broken pencil: pointless.
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Know your market. Existing customers need different collateral to new ones.
Customers like to categorize brands in order to make sense of them. That can restrict your offering.
If you’ve got nothing worth saying, why should they bother listening?
Every industry has their unique set of external influences that govern the validity of your business value. Make you that you know the factors that influence your business – and keep an eye on where they’re heading.