Dear Middle-Managers: Stop being part of the problem.
Blasting messaging without a clear content marketing strategy is doomed to failure.
Are you selling price, or customer value?
Global commerce means brand language – in any language – should be seen as a strategic and valuable business asset.
The reason your PowerPoint sucks is because you’re expecting the software to do your work for you.
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
If conventional marketing is dead, it actually died a long time ago.
Some interesting news on the video content front.
Individualization beats personalization any day of the week.
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Think you control your brand? Think again.
How the internet, and social networks, have helped break down barriers to commerce.
Not all customers are worthy of your time.
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.