Individualization beats personalization any day of the week.
2010: The Year Of The Video
Your company can no longer afford to ignore the potential that online video offers for your business value messaging.
New Thinking For A New Decade
If you’re marketing this decade like you marketed the last decade, you will most likely be disappointed with your results.
Companies Don’t Control Their Brands: Customers Do. It’s Time To Rebrand Branding
Think you control your brand? Think again.
It’s Not What You Know…It’s Who You Know
How the internet, and social networks, have helped break down barriers to commerce.
Do the Right Thing: Fire Your Worst Customers
Not all customers are worthy of your time.
Has The Term “Outsourcing” Become Obsolete?
Business process outsourcing hasn’t just changed the way companies of all sizes operate and deliver their business value. Its presence can be felt in pretty much every level and department.
Small Business Marketing: The Future’s Mobile
The mobile internet is coming fast. How does your company plan to take advantage of the opportunity that online mobile devices will provide?
Apples To Apples: Comparing Your Business To The Competition
Don’t be afraid, or in denial, about your business competitors. You know they exist, so do your customers. So stop pretending.
The Thrill Of The (Sales) Chase: But Don’t Forget Existing Customers
Selling to new customers is great. But selling to existing customers is easier and cheaper.
Hanging On The Telephone
Unscrupulous sales behavior always gets found out.
Russian Roulette
Marketing without targeting is like a broken pencil: pointless.
Who’s Damaging Your Brand?
Customers are looking at every touchpoint they see of your business – and judging you accordingly.
Now What Do You Do?
Know your market. Existing customers need different collateral to new ones.
Is Your Brand Helping Sales, Or Hurting Them?
Customers like to categorize brands in order to make sense of them. That can restrict your offering.