There has to be buy-in at every company level in order for any marketing initiative to truly work.
Customers Are Lazy
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Taking The Initiative
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
The Right Person For The Job
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
Fail To Plan, Plan To Fail
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
It’s Not (Just) About Content
Content is important. But context eats its lunch.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
If We Build It, They Will Come
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
Your Business Isn’t “The Best”. Stop Lying To Everyone
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Are you Persuading, Informing, or Re-affirming?
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Keeping Your Business Communications Simple
Study after study shows that people prefer simplicity. Less really is more.
Too Close To The Problem: Effective Communication
Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
The Importance Of Content Marketing Strategy
Blasting messaging without a clear plan is doomed to failure.