There has to be buy-in at every company level in order for any marketing initiative to truly work.
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Content is important. But context eats its lunch.
Customers are spoilt for choice. How do you make them choose you rather than the competition?
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Study after study shows that people prefer simplicity. Less really is more.
Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Dear Middle-Managers: Stop being part of the problem.
Blasting messaging without a clear plan is doomed to failure.