Content is important. But context eats its lunch.
Spoilt for Choice
Customers are spoilt for choice. How do you make them choose you rather than the competition?
If We Build It, They Will Come
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
Your Business Isn’t “The Best”. Stop Lying To Everyone
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Are you Persuading, Informing, or Re-affirming?
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Keeping Your Business Communications Simple
Study after study shows that people prefer simplicity. Less really is more.
Too Close To The Problem: Effective Communication
Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
Blending Into The Crowd: The Problem With Price Comparison Sites
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Saying No to ‘No’
Dear Middle-Managers: Stop being part of the problem.
The Importance Of Content Marketing Strategy
Blasting messaging without a clear plan is doomed to failure.
What Does Your Company Sell?
Are you selling price, or customer value?
Lingua Franca
Global commerce means brand language – in any language – should be seen as a strategic and valuable business asset.
Don’t Blame The Tools For Your Lousy Presentation
The reason your PowerPoint sucks is because you’re expecting the software to do all the work
Are Your Salespeople Selling? Or Are They Begging?
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
Is Conventional Marketing Dead?
If conventional marketing is dead, it actually died a long time ago.