Content is important. But context eats its lunch.
Customers are spoilt for choice. How do you make them choose you rather than the competition?
Whether it’s tradeshows, PR, social media or whatever else: today you need to be in the minds of your target market before the show starts.
You’re NOT the best at what you do. If you were, you wouldn’t have to say it.
Customers will resist marketing sales and messages that do not resonate with their own way of thinking.
Study after study shows that people prefer simplicity. Less really is more.
Sometimes it’s hard to see the real marketing problem because of one’s own proximity and familiarity to it.
If all you have to go on is your pricing being lower, you’re on a one-way ticket to irrelevance.
Dear Middle-Managers: Stop being part of the problem.
Blasting messaging without a clear plan is doomed to failure.
Are you selling price, or customer value?
Global commerce means brand language – in any language – should be seen as a strategic and valuable business asset.
The reason your PowerPoint sucks is because you’re expecting the software to do all the work
If all you are doing is asking for the sale, then you are not selling. You’re just begging the customer for the order.
If conventional marketing is dead, it actually died a long time ago.