As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
People like watching moving pictures more than static ones.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Your text-only website was fine five years ago. But today, customers expect more.
How you present something is at least as important as what you present.
Public Relations is in a race to grow up, before it faced increasing irrelevance.
Every business screws up. The difference between the good ones and the bad ones is how the screw-up is handled.
Complicating your messaging might make you feel good about yourself. But everyone else thinks you suck.
Seth Godin’s “Permission Marketing” was ahead of its time.
There has to be buy-in at every company level in order for any marketing initiative to truly work.
Regardless of the size of your company, customers are expecting it to be as easy to do business with you as with some of the biggest companies in the world.
Maybe your customers aren’t asking you about something because they’re getting answers from someone else.
Your in-house marketer is great at social media, but their web chops aren’t all that? That’s perfectly normal.
If you don’t have a marketing budget, you don’t have a marketing plan. Which means you’re going to fail.
Content is important. But context eats its lunch.