Change is a given. React and adapt – or die.
Getting your customers to help out with your marketing. Why? Because they want to.
Disrupt your own business and industry – before your competition does.
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Geographic location no longer has the advantage – or disadvantage – it had.
Relying on price as being your main selling point positions your value offering as a commodity – and a race to the bottom.
The time it takes to learn a new skill.
Your employees are your first-line brand ambassadors. Treat them well.
Lazy, incompetent marketers have less places to hide.
As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
People like watching moving pictures more than static ones.
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Your text-only website was fine five years ago. But today, customers expect more.
How you present something is at least as important as what you present.
Public Relations is in a race to grow up, before it faced increasing irrelevance.