It is easy to confuse your target market by using what they might consider to be strange or unusual vocabulary.
Change Your Business, Or Watch It Die
Change is a given. React and adapt – or die.
Do you have Followers, Fans or Evangelists?
Getting your customers to help out with your marketing. Why? Because they want to.
The Fragility Of A Business Model
Disrupt your own business and industry – before your competition does.
Friendship Is The New Partnership
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Where’s the Center of Your World? You’re Already There
Geographic location no longer has the advantage – or disadvantage – it had.
The Price Of Everything, The Value Of Nothing.
Relying on price as being your main selling point positions your value offering as a commodity – and a race to the bottom.
How Long Did It Take You To Learn How To Ride A Bike?
The time it takes to learn a new skill.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Bad Marketing Is Worse Than No Marketing
Lazy, incompetent marketers have less places to hide.
How Do You Make A Sculpture Of A Duck?
As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
Online Video: Much More Than Just YouTube
People like watching moving pictures more than static ones.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Why Video Speaks Louder Than Words
Your text-only website was fine five years ago. But today, customers expect more.
Business Designs On Commerce
How you present something is at least as important as what you present.