Change is a given. React and adapt – or die.
Do you have Followers, Fans or Evangelists?
Getting your customers to help out with your marketing. Why? Because they want to.
The Fragility Of A Business Model
Disrupt your own business and industry – before your competition does.
Friendship Is The New Partnership
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Where’s the Center of Your World? You’re Already There
Geographic location no longer has the advantage – or disadvantage – it had.
The Price Of Everything, The Value Of Nothing.
Relying on price as being your main selling point positions your value offering as a commodity – and a race to the bottom.
How Long Did It Take You To Learn How To Ride A Bike?
The time it takes to learn a new skill.
Start With “Employee Service” and “Customer Service” Will Follow
Your employees are your first-line brand ambassadors. Treat them well.
Bad Marketing Is Worse Than No Marketing
Lazy, incompetent marketers have less places to hide.
How Do You Make A Sculpture Of A Duck?
As a sculptor removes the superfluous, your marketing must remove the unnecessary in order to reach your target audience. Keep your messaging short, sharp and to the point.
Online Video: Much More Than Just YouTube
People like watching moving pictures more than static ones.
Today’s Game Is About Changing The Game
The fact remains: your industry and customer expectations will change. You can either lead that change, or follow it.
Why Video Speaks Louder Than Words
Your text-only website was fine five years ago. But today, customers expect more.
Business Designs On Commerce
How you present something is at least as important as what you present.
Less Public and More Relations
Public Relations is in a race to grow up, before it faced increasing irrelevance.