The importance of building real, authentic, and lasting relationships.
Keep your communication short, sharp – and simple.
Today’s marketing is about going all-in.
Being different is the only tactic that makes any sense. So why do so few businesses waste their time/money with playing it safe?
Social media marketing isn’t a quicker route to the pot of gold.
It is easy to confuse your target market by using what they might consider to be strange or unusual vocabulary.
Change is a given. React and adapt – or die.
Getting your customers to help out with your marketing. Why? Because they want to.
Disrupt your own business and industry – before your competition does.
We don’t have customers – at least, we don’t see them as such. Instead, we have friends that we do business with.
Geographic location no longer has the advantage – or disadvantage – it had.
Relying on price as being your main selling point positions your value offering as a commodity – and a race to the bottom.
The time it takes to learn a new skill.
Your employees are your first-line brand ambassadors. Treat them well.
Lazy, incompetent marketers have less places to hide.