Customers buy into why you’re in business, as much (or even more) than what you’re selling.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Review: “Enchantment” by Guy Kawasaki
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media Companies: Stop Trying To Save The Past
Media companies will fail in their efforts to put obstacles in the way of content distribution.
Why Didn’t I Think Of That?
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Translation Management with QARTO – Video Presentation
Content asset management for language.
Vid.ly: The Biggest Development In Online Video?
An interesting new player (sic) in the video space.
Mainstream Media Is Broken: The Growth Of Online
In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.
What Do You Do For An Encore?
Having them come to you one time is great. But how do you get them to come back?
Stop Selling
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Don’t Be An Expert
Don’t have all the answers? That’s fine – none of us do.
Show Your Customers Some Love
The world needs more lovecats.
Building Real Customer Relations
The importance of building real, authentic, and lasting relationships.
The Attention Span Of A Goldfish
Keep your communication short, sharp – and simple.