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KEXINO Marketing Blog

Marketing thoughts and ideas for start-ups and small businesses

social media content creation

Social Media Grows Up: Welcome To The Age of Curation

Gee Ranasinha June 14, 2011 Communications

There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?

crushed cans of Spam

Stop Spamming Your Customers

Gee Ranasinha June 9, 2011 Communications

Just because you can, doesn’t mean you should.

lazy public relations

No-one Reads Your Press Release: Why PR Became Lazy

Gee Ranasinha May 31, 2011 Communications, PR, Social Media

Have PR agencies become lazy and complacent in how they represent their clients?

How Safe Is Cloud Computing

How Safe Is Cloud Computing? As Safe As Air Travel

Gee Ranasinha May 24, 2011 Technology, Website

Still scared about the cloud? You’re increasingly in the minority.

Video production services

Using Video To Help Launch Your Product / Service

Gee Ranasinha May 20, 2011 Marketing

Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.

customers to know your story

It’s not WHAT you sell, it’s WHY you sell

Gee Ranasinha May 18, 2011 Business

Customers buy into why you’re in business, as much (or even more) than what you’re selling.

Aside Magazine

The Future Of Magazines – and it’s not (just) the iPad

Gee Ranasinha May 13, 2011 Marketing

The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.

Guy Kawasaki Enchantment book

Review: “Enchantment” by Guy Kawasaki

Gee Ranasinha May 5, 2011 Business

Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.

media companies wrestling with the change in reader behavior

Media Companies: Stop Trying To Save The Past

Gee Ranasinha April 26, 2011 Business

Media companies will fail in their efforts to put obstacles in the way of content distribution.

asking business questions

Why Didn’t I Think Of That? Asking The Right Business Questions

Gee Ranasinha April 20, 2011 Business, Marketing

Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.

keeping your social media fans happy

Keeping Your Fans Happy With New Content

Gee Ranasinha April 14, 2011 Advertising, Communications, Customer Service, Marketing, PR, Social Media

Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.

translation management portal video screenshot

Translation Management with QARTO – Video Presentation

Gee Ranasinha April 6, 2011 Communications

Content asset management for language.

kexino test with vid.ly

Vid.ly: The Biggest Development In Online Video?

Gee Ranasinha March 29, 2011 Marketing

An interesting new player (sic) in the video space.

broken-lens

Mainstream Media Is Broken: The Growth Of Online

Gee Ranasinha March 24, 2011 Business

In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.

First-Time Site Visitors Rarely Buy

What Do You Do For An Encore?

Gee Ranasinha March 15, 2011 Communications

Having them come to you one time is great. But how do you get them to come back?

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About KEXINO

We’re a team of marketing, creative, and business development specialists that help start-ups and small businesses produce better, more relevant marketing strategies and tactics.

We combine branding, communication, design, SEO, social media, conversion rate optimization, with a range of inbound and outbound marketing initiatives. The result is designed to increase awareness, reputation, trust – and sales.

Contact Us

KEXINO
1a Rue des Roses · 67370 · Pfettisheim
FRANCE
email   [email protected]
Twitter   @KEXINO
tel (EU)  +33 96 329 4570
tel (UK)  +44 7986 238 775
tel (USA)  1-312-725-9289 (until 1.00pm ET)

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