New content presentation technologies blur the lines between format and device.
Don’t Be (Seen As) An Average Company
The most dangerous marketing strategy for your business today is to be seen as being “average”.
Maintaining Credibility In The Eyes Of Your Customer
If you don’t seem credible to your customer, they’ll buy elsewhere.
Social Media Grows Up: Welcome To The Age of Curation
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Stop Spamming Your Customers
Just because you can, doesn’t mean you should.
No-one Reads Your Press Release: Why PR Became Lazy
Have PR agencies become lazy and complacent in how they represent their clients?
How Safe Is Cloud Computing? As Safe As Air Travel
Still scared about the cloud? You’re increasingly in the minority.
Using Video To Help Launch Your Product / Service
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.
It’s not WHAT you sell, it’s WHY you sell
Customers buy into why you’re in business, as much (or even more) than what you’re selling.
The Future Of Magazines – and it’s not (just) the iPad
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Review: “Enchantment” by Guy Kawasaki
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media Companies: Stop Trying To Save The Past
Media companies will fail in their efforts to put obstacles in the way of content distribution.
Why Didn’t I Think Of That? Asking The Right Business Questions
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Keeping Your Fans Happy With New Content
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Translation Management with QARTO – Video Presentation
Content asset management for language.