Customers buy into why you’re in business, as much (or even more) than what you’re selling.
The future of publishing is in developing content on an open platform that’s compatible with a variety of devices – and that means HTML5, not iOS, Android Windows Phone or any other proprietary system.
Guy Kawasaki’s new book “Enchantment” talks about the importance to go the extra mile in customer service and satisfaction before, during, and after the sale.
Media companies will fail in their efforts to put obstacles in the way of content distribution.
Asking questions is only important if you’re prepared to act on the answers – no matter how painful they may be.
Saying the same as everyone else, just to post something out there, is a surefire way to irrelevance.
Content asset management for language.
An interesting new player (sic) in the video space.
In the same way as publishers, newspapers & music companies before them, film studios must change to a customer-centric model in order to survive.
Having them come to you one time is great. But how do you get them to come back?
There’s one common trait that the best sales and marketing people all seem to possess: Passion.
Don’t have all the answers? That’s fine – none of us do.
The world needs more lovecats.
The importance of building real, authentic, and lasting relationships.
Keep your communication short, sharp – and simple.