The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Few businesses take the content of their customer-facing collateral as seriously as they should.
Your logo is an important marketing asset. But it’s not the most important.
Some great insights from an industry veteran.
The irrelevance of intermediaries.
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR codes aren’t just for print applications. You can use them for video too.
New content presentation technologies blur the lines between format and device.
The most dangerous marketing strategy for your business today is to be seen as being “average”.
If you don’t seem credible to your customer, they’ll buy elsewhere.
There’s too much content out there for most of us to consume. Curation is the next era for the web, but what are the implications for your business?
Just because you can, doesn’t mean you should.
Have PR agencies become lazy and complacent in how they represent their clients?
Still scared about the cloud? You’re increasingly in the minority.
Adding video to your website not only attracts more visitors, but it can help keep them on your site for longer.