You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
More and more, customers are looking for product packages centered around them, not the vendor.
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
The passing of a legendary business figure.
The reason your social media marketing is failing is because you’re missing a key point.
Every marketers’ favorite blogger has a new book out.
We’ve hit the big time. Well done us.
Cold sales calls haven’t died. They’ve evolved.
The mobile version of your website needs to present content differently from the desktop version.
Think social media channels means you can kill your blog? Think again.
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Few businesses take the content of their customer-facing collateral as seriously as they should.
Your logo is an important marketing asset. But it’s not the most important.
Some great insights from an industry veteran.