Assuming anything in the customer buying journey makes as ass out of you and me.
When All Businesses Are Remarkable, They’re All The Same
You cannot position your company based upon attributes that can be used by your competition. Your business value proposition needs to be something that the other guys can’t claim as their own.
Trying to Please Everybody Is Pleasing Nobody
Trying to please as many people as possible with your marketing ends-up pleasing no-one, as the message gets diluted.
The Price Of Value: When A Gold Card Loses Its Shine
More and more, customers are looking for product packages centered around them, not the vendor.
Howzat! Communicating Information like Twenty20
Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
Stay Hungry. Stay Foolish.
The passing of a legendary business figure.
There Are Lies, Damn Lies – And Social Media Marketing
The reason your social media marketing is failing is because you’re missing a key point.
Review: “We Are All Weird” by Seth Godin
Every marketers’ favorite blogger has a new book out.
Fame at Last: KEXINO blog now featured on Alltop!
We’ve hit the big time. Well done us.
Cold Calling Sales Conversation Over A Ruby Murray
Cold sales calls haven’t died. They’ve evolved.
The Mobile Web Isn’t The Web
The mobile version of your website needs to present content differently from the desktop version.
Social Media Hasn’t Killed Company Blogs
Think social media channels means you can kill your blog? Think again.
Have Product Brochures Become Obsolete?
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Content Isn’t Everything. It’s The Only Thing.
Few businesses take the content of their customer-facing collateral as seriously as they should.
When’s The Best Time To Change My Company Logo?
Your logo is an important marketing asset. But it’s not the most important.