Customer content consumption habits have evolved. Attention spans have decreased. Your marketing information needs to be shorter, sharper, and to-the-point.
The passing of a legendary business figure.
The reason your social media marketing is failing is because you’re missing a key point.
Every marketers’ favorite blogger has a new book out.
We’ve hit the big time. Well done us.
Cold sales calls haven’t died. They’ve evolved.
The mobile version of your website needs to present content differently from the desktop version.
Think social media channels means you can kill your blog? Think again.
The role of a marketer has changed, to now include the curation of user-generated content and use the company’s visibility to push this content to the their audience. So do we still need product brochures?
Few businesses take the content of their customer-facing collateral as seriously as they should.
Your logo is an important marketing asset. But it’s not the most important.
Some great insights from an industry veteran.
The irrelevance of intermediaries.
Narrowing your target audience with your marketing can help you stand-out from your competition.
QR codes aren’t just for print applications. You can use them for video too.