Marketing Video Production Services
Integrating video-based content into your marketing mix is easier and more affordable than you may think.
A Better Way To Communicate
Many consumers now routinely use the web to search for information about products or services that they are looking to purchase. However, analyzing website traffic patterns reveals that textural content is often ‘scanned’ rather than read. Audience attention spans continue to shorten and prospective customers are increasingly looking for video rather than text to maintain their interest.
Use video content to enhance your sales presentations, produce powerful customer testimonials and case studies, engage audiences at tradeshows, implement viral marketing campaigns, help in customer and corporate training, create impressive product/service demonstrations, aid in sales material collateral and raise corporate branding.
“Video to dominate by 2013”
Recent statistics have shown that adding video to your website, for example, can increase the time visitors spend viewing your site by 350%, compared to a site without video. Adding video to your website can convert 50% more web viewers to become web buyers. According to research by Cisco Systems, the world’s biggest supplier of hardware infrastructure, by the year 2013 nearly 90% of all consumer IP traffic will be video.
The integration of video within eMarketing campaigns has proven to deliver significantly increased click-through rates. However, driving traffic towards your website is just the beginning. Once there, your site needs to engage with your prospective customers and efficiently communicate your business value offering. By applying concrete measuring tools to test the efficiency of your video, you can easily modify the content and optimize your conversion rates.
Cost-Effective and Flexible
Video is no longer the preserve of large organizations with vast marketing departments and bottomless budgets. More and more small-to-medium sized companies are implementing video-based content into their sales and marketing strategies. However, just as with any medium, ill-conceived video can have a detrimental effect on corporate brand value, The use of video should be short, succinct and sympathetic to the message that you are trying to convey.
Many companies have the need to capture and deliver key strategic messages via multimedia, but are without the required internal resources or production capabilities. While the investment in the necessary software and hardware required has reduced over recent years, the overhead in terms of knowledge development, learning curve and keeping up-to-date with the latest in video compression, streaming, delivery and effects technologies significantly adds to the Total Cost of Ownership.
Outsource with KEXINO
Based upon your corporate, sales and marketing objectives, KEXINO can handle the entire project – from planning & logistics, scripting, filming, sound and subtitling, to editing and post-production – delivering a cost-effective tool that adds to your marketing collateral arsenal.
The final result can be used for realtime streaming from your website; used at tradeshows, seminars and conferences; integrated into slide presentations or transferred to CD, DVD or Blu-Ray® disk for distribution.
Recent sample video