A nice reminder by James Pitaro, VP Media at Yahoo!, about The Do’s And Don’ts Of Creating Original Video.
James makes some great points about what companies need to look out for when implementing video-based content into their marketing strategies.
I recently read that Google has added automatic captioning to YouTube videos, using the clever speech-recognition magic that they also use in their Google Voice service.
As well as making YouTube videos more accessible for hearing-impaired viewers (in any one of 51 languages with Google’s newly-enhanced Translate service) this also means that videos will now rank a lot faster on Google’s Video Search.
While this will probably mean more targeted advertising from Google based upon a video’s soundtrack rather than just words and images on the web, it also means that your online video content will get referenced and indexed in a similar way to your other online content such as your website, blog, social media streams and whatever else.
SEO just got a whole lot more interesting.