Energizing Your Digital Revenues

Gee Ranasinha Marketing 0 Comments

A great article over at Accenture about media and entertainment companies creating better and more unique customers experiences using digital media.

Most companies today still rely on outdated marketing techniques that fail to engage their customers and develop customer loyalties.

The secret to online success for these companies – and maybe also for your company – lies in developing ways to present more individual and compelling content (both editorial and advertising) based upon a much deeper, metrics-driven understanding of customer likes and dislikes.

About the Author
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Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at kexino.com/gee-ranasinha.



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