A graphic designer is not a marketing person.
A communications person is not a marketing person.
A marketing person is a marketing person.
Graphic design, marketing, and communications are three totally different disciplines. However, far too often the job descriptions are exchanged and intermixed.
If you want your collateral presented in a way that’s appealing to your target audience, employ a graphic designer. If you want well-written prose, research, client liaison, perhaps some project management, then take on a communications person.
If you’re looking for help articulating your organization’s strategy and business value; looking for the most appropriate ways to deliver your message, develop content strategies, brand differentiation, social media, advertising and/or PR campaigns…
Well, you get the idea.
Image courtesy of KEXINO