Experience

What Does Your Company Sell?

Gee Ranasinha Business, Communications, Marketing, Sales 1 Comment

Experience

Some companies sell products…while some companies sell services.

Some other companies sell neither of these. They sell an experience.

The majority of the things that we buy, we buy because we want them – rather than need them. We buy them because of how we think they will make us feel. Our buying decisions are initially based on an emotion, with the pragmatic argument following behind to allow ourselves to justify the purchase.

Stop selling the product, or the service. Sell the experience.

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at kexino.com/gee-ranasinha.



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Comments 1

  1. Avatar for Gee Ranasinha

    I totally agree with this post, consumer buying behavior n nowadays are build in their emotion. They want things, so they buy them. That would be the consumer insight under this where want is almost as equal as need.

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