The Last Advertising Agency On Earth

Gee Ranasinha Advertising, Business, Marketing, Video, Website 2 Comments

A great point, well executed, about how the advertising business needs to evolve and change their methods to reflect the change in consumer habits.

But the point that the video makes can be extrapolated to your industry, too. Are you ignoring the signs of change that are all around you, instead clinging-on to the things that you know?

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at kexino.com/gee-ranasinha.



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Comments 2

  1. Avatar for Gee Ranasinha

    It’s not only about advertising, it’s about the whole strategy a company can follow. TV is no longer the first source of information. Price is no longer the (only) criteria in a choice. Generation Y is coming to the market, they are educated, they see through the marketing messages and are looking for honesty and integrity. They are ready to pay for products that fit THERE values.
    It’s about time companies get it!

    Just as an example, the company I work for is seeing a hudge challenger coming. This challenger is going to cut prices down, using methods that are not that ethical, cutting costs on value adding services, with little regard for manufacturing conditions… Two choices: follow or be creative! I’m proud my company chose to differentiate, focusing on innovation and ethics, real customer service and enthousiasm.
    I’ll tell you in a year if that worked. I believe it will only be a matter of communication!

    Anyway, interesting articles around here, I’ll come again!

    1. Avatar for Gee Ranasinha

      Hi Anne, thanks for your comments.

      I couldn’t agree more. Too many companies that we see are still preaching to, instead of listening and engaging with, with their customers. We as consumers have always preferred to deal with people rather than companies, but up until a couple of years ago we didn’t have the choice. Today we do. The new corporate currencies are traits such as Reputation, Honesty and Trust – and these have to be earned.

      It’s good to hear that your company “gets it” and is following the path of differentiation in developing and communicating its business value. Good luck, and keep us posted with how it goes!

      Gee

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