How do you find stuff nowadays?
Whether you’re looking for where to buy the best digital camera for under $500, or the best toaster for under $50, where do you look? I’m guessing that, if you’re like me, you’re searching online.
According to Nielsen Media, 82% of consumers and small businesses use internet search engines to find out about local companies. Hardly surprising, in today’s digitally-connected world.
But the research goes on to say that a mere 44% of small businesses have a website. Most of the companies surveyed directed less than 10% of their marketing budget towards online activities – search engines, optimization, blogs, email marketing and the like.
If your buying habits have changed, it’s an odds-on bet that your customers’ habits have changed too. Yet your company has little-to-no online visibility and you’re doing nothing to change it. It’s no wonder that you feel your business is losing out to the competition.
Because it probably is.