customers are lazy like this lazy dog

Customers Are Lazy

Gee Ranasinha Business, Customer Service, Sales 4 Comments

It’s no longer just about WHY a customer buys your product or service. Today it’s also about HOW. The ease in which customers are able to do business with you.

Making It Easy To Buy From You

As consumers, we’ve become spoiled and lazy. We’re used to marketing-savvy companies making things easier for us. Buying a song, game or film on iTunes is as simple as clicking a button. Amazon recommends products that it thinks may interest you, based upon your purchase and viewing history. Companies that understand the importance of “user experience” make it easy for us to buy from them.

However, as a result these companies are setting the standard for how every business, large or small, interacts with its own customers.

Look at your organization from the outside in. Answer the following questions truthfully:

  • How easy is it to find the telephone number of your company from your website?
  • How long does it take for an email enquiry to be answered?
  • How many times does a caller have to be transferred within your organization to get to the person who can answer their question?
  • What happens after the sale? Does anyone contact the customer to check if everything’s OK?

Buyers’ expectations from companies has increased exponentially over the past few years. We have become less forgiving – and more demanding – because the internet has shown us that there are companies out there that are prepared to go the extra mile to make life easier for us.

If you don’t make your customers’ purchasing experience an easy and pleasant one, don’t be surprised if they go and find a company that does.

Image Credit (CC BY-ND 2.0)

About the Author
Avatar for Gee Ranasinha

Gee Ranasinha

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After founding a successful media production firm, Gee became worldwide director of marketing for a European software company. As well as CEO of KEXINO he's an author, lecturer, husband, and father; and one hell of a nice bloke. He lives in a world of his own in Strasbourg, France, tolerated by his wife and young son. Find out more about Gee at kexino.com/gee-ranasinha.



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Comments 4

  1. Pingback: When We're All Remarkable, Then None Of Us Are | KEXINO

  2. Avatar for Gee Ranasinha

    Hell yeah. Customers these days (myself included) I must say are spoiled rotten to the core that’s why they, I mean… we tend to be lazy. But then that’s the perks of living in this day and age of modern technology.  They feed it on us also, hence this modern laziness. Everything now seems fast and easy.

    1. Avatar for Gee Ranasinha

      Exactly, Cathy! 

      Forward-thinking companies have honed their business processes to the point that customers expect a certain experience. If your company doesn’t meet those expectations you’re potentially losing sales. 

  3. Pingback: Just For You. | A Consumer World

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