Part of our work here at KEXINO is taken up with reformulating a company’s client-facing value, of which a key component part is the quality of their presentations.
It’s amazing that, in a business world where the efficient visual creation and dissemination of ideas continues to grow in importance, so few business professionals are any good at presenting.
Anyone who has ever been at a conference or seminar knows exactly what I mean: Overly-long, boring presentations using stock presentation templates, too much text on each slide and presenters reading the slide’s content out loud. Part of what we do at KEXINO is re-engineer a company’s corporate or product presentation to allow the message to speak more clearly by the use of design, imagery, motion graphics, video and type.
One of the most well-known presentation architects has to be Nancy Duarte from Duarte Design, a consultancy that is probably most famous for working on Al Gore’s slide presentation that ultimately became the Oscar-winning An Inconvenient Truth.
There’s an interesting Nancy Duarte interview on the Six Minutes website, where she describes how to avoid some of the pitfalls in making presentations.