big market small market

Your Market Isn’t As Big As You Think

Gee Ranasinha Marketing 0 Comments

The definition, scope, and size of a market can only be based upon current buyer understanding on what that market represents. If customers don’t understand what your product is, and how it compared to other products, the truth is that you’re in a new market.

a common goal of delivering a seamless, personalized and relevant customer experience

Presenting A Unified Customer Experience

Gee Ranasinha Marketing 0 Comments

To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place.

Specialization of business processes

The Specialization of Business Process

Gee Ranasinha Marketing

Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”.

tour de france competition

Your Competition Isn’t Who You Think It Is

Gee Ranasinha Marketing 2 Comments

You can’t really market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better your marketing will be.